We looked at the best consultants and found they spent 20% (one day a week) of their time on business development and marketing. Yes, digital marketing, referrals and outreach.
Unless you're just starting out, you likely DON'T have any time on your hands. So we created a system that delivers results quickly and builds the type of consultancy you want.
To create a Client Acquisition System, we combined the strategic elements of CODES with eight simple steps called Consulting CODES.
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These two steps utilise the CODES framework to make key decisions, where we uncover the strategic value in your business, even if you're starting out, allowing you to design a consultancy you'll love working in.
Our Service Offer Map shows how to match your business capability to the market and uncover compelling offers. Offers that can deliver a premium. At this point, we know precisely the time freedom you can get back from your business.
The previous steps select the attraction and lead capture methods. Then, it utilises CODES to know which platforms are best for your market and the exact tactics.
The platforms selection has a primary and secondary platform to ensure you mitigate the risk of changes to algorithms.
Once in place, a sense of relief typically occurs as you can see the initial results of the system.
To position your consultancy as a thought leader in your space, we incorporate on & offline tactics to grow your profile exponentially.
Combined with additional online tools to build a relationship with individuals, you can relax knowing your hard-earned leads are being looked after until they are ready to engage with you directly.
We take the pain out of closing clients, creating effective sales processes to reduce the follow-up required and close easily. No anxiety or stress here.
Effective proposal methods mean you'll spend a lot less time writing them, if at all.
The customer for life develops the wow for your customers, making them referrers for you and giving glowing reviews.
CODES is a strategic marketing decision tool that has 5 factors and consists has two sides the business (CO) and
the market (DES) The overlap (=) is the brand, the promise to the market.
In every business lies one of three ways to create value for your market. Once decided, it determines 70% or more of your marketing direction.
All marketing focuses on one of three key objectives and, when combined with your Core defines the structure for your campaigns, website and email automation.
The Core defines your brand proposition or promise to the market and defines messaging, tone and affects your potential market buyer behaviour.
Your market buys their desired transformation. There is one of four core desires your market wants to achieve from buying your product or service.
In any market, there is a level of education and entertainment required before they’ll convert or buy, which defines your content and social media strategy.
The market segment defines the best social and search platforms for you. Our EFX research method uncovers valuable insights for market leadership.
The Number One Reason Why Online Marketing Fails Is