Strategy CODES was entirely developed around the key decision markers in a business. As the CEO or an investor, you have a need to trust your marketing team and that is exactly why Strategy CODES exists.
Chris Melville, Founder and Director of Digital Strategy has worked on the concept to improve the management of marketing and ways to unite the Executive to focus on activities that delivered market leadership.
Chris also knew that creating a decision framework would not only work for the key decision makers, but would also lay out marketing plans that could be easily understood and executed.
Having worked in multiple businesses as their head of marketing, Chris knows where agencies fail to transfer knowledge and skills to the business. She wanted to change that, and provide a unique exclusive service for her customers. One that would build those core competencies in their business so they become less reliant on ongoing agency fees.