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CODES is a strategic marketing decision tool that has 5 factors and consists has two sides the business (CO) and the market (DES) The overlap (=) is the brand, the promise to the market.
In every business lies one of three ways to create value for your market. Once decided, it determines 70% or more of your marketing direction.
All marketing focuses on one of three key objectives and when combined with your Core defines structure for your campaigns, website and email automation.
The core defines your brand proposition or promise to the market and defines messaging, tone and affects your potential makret buyer behaviour.
Your market buys their desired transformation. There is one of four core desires your market wants to achieve from buying your product or service.
In any market there is a level of education and entertainment required before they’ll convert or buy and defines your content and social media strategy.
The market segment defines the best social and search platforms for you. Our EFX research method uncovers valuable insights for market leadership.