In all of our programs we will uncover your unique strategic CODES.
It is a framework made up of five core elements, each with multiple options that already exist in your business, which we help you identify. The first two elements relate to your business’s underlying strategic framework, and the last three refer to the market characteristics.
Once identified, your unique CODES provide a roadmap to for your digital and marketing. CEOs are able to easily assess new ideas or marketing opportunities against their CODES and save time and money on selecting the right marketing activity. Giving you back the decision authority to know the right move.
There is a minimum of 72 combinations of CODES, so it’s no wonder that CEOs and businesses have struggled to make sense of their marketing strategy, until now.
Simply schedule a call today and we’ll happily share the CODES framework with you and how we can make it work for your business.
CODES is a strategic marketing decision tool that has 5 factors and consists has two sides the business (CO) and
the market (DES) The overlap (=) is the brand, the promise to the market.
In every business lies one of three ways to create value for your market. Once decided, it determines 70% or more of your marketing direction.
All marketing focuses on one of three key objectives and when combined with your Core defines structure for your campaigns, website and email automation.
The core defines your brand proposition or promise to the market and defines messaging, tone and affects your potential makret buyer behaviour.
Your market buys their desired transformation. There is one of four core desires your market wants to achieve from buying your product or service.
In any market there is a level of education and entertainment required before they’ll convert or buy and defines your content and social media strategy.
The market segment defines the best social and search platforms for you. Our EFX research method uncovers valuable insights for market leadership.
The Number One Reason Why Online Marketing Fails Is